How Do You Choose a Business Name?
WHAT’S IN A NAME?
The moment you’ve been waiting for (or dreading) is finally here. It is time to choose a name for your business! Your business name is a crucial part of your brand and identity, so it's important to pick a name that you really love and that will represent your business well for years to come. Maybe you’ve already come up with a fun name, maybe you haven’t even thought about it. Either way, here are some things to think about when selecting a name.
Keep it simple and memorable. A name that is easy to remember will be easier for people to find and recall.
Make it unique. A unique name will help your business stand out from the competition and help you avoid potential legal issues.
Consider your target audience. Make sure the name resonates with your target audience. Disney adults who are really into Disney World and Disney franchises know a lot about the company and its niche facts. Remember, you are being asked to plan vacations because you are working for clients who don’t know about all of those things. Be sure not to pick a name that is too obscure or too deep in Disney lore. You might confuse your customers.
Think about the future. Choose a name that will still make sense as your business grows and evolves.
Do your research. Before you settle on a name, make sure it isn't already taken or in use by another business. You should always make sure your brand name does not impede any Disney intellectual property and you should check to make sure that no other travel agencies are using that name, a quick google search can answer the question for you. Even if an agency has a name that is too similar it can get you into trouble.
Get feedback. Ask friends, family, and potential customers for their thoughts on your name choices.
Be creative. Don't be afraid to get creative and come up with a unique name that represents your brand and values.